Place Branding

How can a place-based visual identity campaign aim to bring awareness to the history of the pottery tradition in Edgefield? By focusing on highlighting the people and artwork that have been integral to the history of Edgefield and its pottery.

About the Client

Edgefield is a region that has been heavily traversed by settlers and is home to diverse peoples. Today, visitors can experience its rich history through downtown shops, historic sites, restaurants, and a lively art community. Edgefield, SC is committed to building a resilient community that upholds its core values of community, history, and faith. To achieve this, they are dedicated to supporting the growth of local businesses and improving the quality of life for its residents.

Opportunity

The proposed visual identity campaign aims to inspire a new generation of artists and potters to carry forward Edgefield's rich artistic legacy. It complements the existing place branding by focusing on the town's pottery tradition, thereby enriching the history and community of Edgefield. The campaign is designed to raise awareness about the town's artistic past through a sophisticated and approachable brand that showcases the competence of its artists.